While language and other indicators have waned, food has remained a central symbol in Italian-American culture. From film depictions to memoirs and other forms of literature, Italian-Americans are consistently connected to food. Food has provided a collective identity for Italian-Americans that extends generations, and it has allowed the experiences and stories of immigrants to be shared. The connection food offers, whether it’s to family history or community ties, ignites pride in many people even though the culture has shifted over time. Although the evolution of Italian-American culture has been examined, it has never been produced in a way that appeals to the mass of people that embrace this culture or have some connection to it. To engage larger audiences and inform them about the evolution of Italian-American culture in an interactive and entertaining way, a cookbook that shares traditional Italian-American recipes and their historical and cultural context has been developed. Accompanying the cookbook is a marketing plan with social media calendars,print, and digital collateral.