ETD

As Seen on TV: The Effects of Media Representation on Professional African American Women

Public Deposited

MLA citation style (9th ed.)

Woods, Kimberly. As Seen On Tv: The Effects of Media Representation On Professional African American Women. . 0417. uindy.hykucommons.org/concern/etds/039104d6-016f-4e77-9d59-f1bcc16d31e1?locale=en.

APA citation style (7th ed.)

W. Kimberly. (0417). As Seen on TV: The Effects of Media Representation on Professional African American Women. https://uindy.hykucommons.org/concern/etds/039104d6-016f-4e77-9d59-f1bcc16d31e1?locale=en

Chicago citation style (CMOS 17, author-date)

Woods, Kimberly. As Seen On Tv: The Effects of Media Representation On Professional African American Women. 0417. https://uindy.hykucommons.org/concern/etds/039104d6-016f-4e77-9d59-f1bcc16d31e1?locale=en.

Note: These citations are programmatically generated and may be incomplete.

Creator
Abstract
  • My research project aims to study how professional African American women perceive the influence of popular culture media representations on their workplace environment. I explored if and how the stigmas of representations in the media are similar to what African American women are experiencing in their professional lives by conducting in-depth interviews with professional African American women. I asked the participants in my study about their views of media depictions of African American women and the role they think these depictions may have played in their professional lives. I conducted personal interviews with thirteen participants, with each interview lasting approximately thirty five minutes to two hours. I found that professional African American women are still susceptible to experiencing discriminatory treatment influenced by mainstream media tropes inaccurately depicting Black women. Despite the strict restraints these women put on themselves to contradict the stereotypes, their cautious behavior, style of professional attire, and their resumes do not exempt them from being treated like the popularized stereotype of the Angry Black Woman. On the contrary, I found that these professional women try to be the exact opposite of this caricature, they are slow to anger, patient, and empathizing even when being antagonized and regarded as an Angry Black Woman.

Keyword
Date
Type
Rights
Degree
  • Master of Arts in Applied Sociology

Level
  • Master

Discipline
  • Sociology

Grantor
  • University of Indianapolis

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